Let’s walk through how Mautic can be used. Imagine a new visitor comes to your website. They are an IP address, nothing more, maybe some basic geographic data. They browse pages on your website, eventually landing on a special page with a call-to-action form. This form collects a few bits of information (e.g. name and email address). Now this visitor is now a known visitor. You may have a lead list setup to capture these visitors and add them to a specific campaign. These campaigns will send emails, post to social media, and other actions based on either specific times or user interaction. Think of it like a decision tree. If the user opens the email, do this, otherwise do that. These campaigns can span hours, days, weeks, or even months!

Now are you starting to see what’s happening? This known visitor is gradually becoming a lead. As this lead completes various actions, you give them points. These points help you to weight your leads and see which leads are hot. Once a lead earns a certain amount of points they are automatically moved into your CRM or other system. Now you have a list of leads you can confidently know are ready to be directly contacted.